HR Word : Catfish Effect

Catfish Effect definition

image

The catfish effect refers to the motivating effects of strong competition on weaker individuals. It’s named after a story, perhaps apocryphal, regarding the transport of live sardines in Norway. Transporting live sardines is very difficult but one Captain discovered a method; he kept a catfish in the same tank to keep the sardines active to avoid potential confrontations.

Organisations may take steps to ensure a level a competition in the workplace, such as sales leader boards, to make beneficial use of the catfish effect to encourage productivity across all employees. Gamification in the workplace, an increasingly popular method of encouraging productivity, exploits the catfish effect.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s