Definition: Behavior Modeling

Behavior Modeling, a component of Social Learning Theory, is the act of guiding the employees how to do something by showing them the standard modeled behavior. This process is of the premise that people tend to inevitably learn things they see.

Financial Institutions often use behavior modeling to find out the percentage or the number of users who are likely to avail their services. For example, a credit card company may examine the type of places where a credit card is normally used at and the amount of purchases to find out future behavior. 

Behavior modeling can also be used by retailers to estimate customer purchases. For example, a retailer may examine the types of products that a customer purchases, both in-store and online, and the find out the likelihood that the customer will purchase a new product based on his previous records.

Behavior Modeling involves:

1. Showing candidates the correct way of doing something

2. Letting them practice

3. Giving them the feedback

The process of Behavior Modeling is:

1. Modeling: Candidates watch live or videos examples that shows the correct behavior in a problem situation.

2. Role Playing: Candidates rehearse and practice on some of the problem situation in a simulated environment.

3. Feedback: The supervisor provides constructive feedback to all the candidates.

4. Execution: Candidates are encouraged to apply their newly acquired skills when they are back on their jobs.


1. Cost of behavior modeling is low as compared to other training methods.

2. It focuses on real behavior rather than theories.

3. Positive behavior modeling can have positive impact on the workplace and improve individual success and reach organizational desired results.

4. It helps employees to engage in positive manner in any problem situation.


1. Although behavior modeling has been applied in many organizations successfully, there are still weaknesses as it lacks adequate theory.

2. Lack of incorrect behavior examples which often lead to imperfect understanding.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s