The Organizational Behaviour modification theory or the Reinforcement theory deals with changing behaviour through rewards or punishments that are essentially contingent on performance. 

Image Credit:

It is primarily based on the following two principles.

 1. A behaviour that leads to a positive consequence (reward) tends to be repeated,      while a behaviour that leads to a negative consequence (punishment) tends not to be repeated.

 2. Managers can influence and change an employee’s behaviour through properly scheduled rewards or punishment.

For Detailed Study on Reinforcement Theory Click on the Link below

Reinforcement Theory

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s