🕵️ Sourcing Tip Day 141: Use “Reverse Career Mapping” to Find Candidates Before They Become Your Target Profile

➡️ Most recruiters search only for people who already match the job title or skills they need today.
But top companies stay ahead by finding candidates who are on the path to becoming the ideal profile — even before they reach it.

This strategy is called Reverse Career Mapping.

🎯 Instead of searching for who the candidate is today, you search for what roles typically evolve into your target role.

✅ What is Reverse Career Mapping?

Reverse Career Mapping means tracing the career path backward:

Example

If you’re hiring for a Senior Supply Chain Analyst, instead of looking only for candidates with that title, map out what people were doing 2–4 years before they entered that role:

Operations Analyst

Junior Supply Planner

Logistics Coordinator

Procurement Executive

Inventory Control Analyst

These candidates often have 70–80% of the required skills — and are much easier to convert.

🚦How to Use Reverse Career Mapping in Sourcing

1. Study the career paths of current employees

Look at how your strong performers progressed internally.

2. Analyze LinkedIn Profiles of people in the target role

Scroll down and note what roles they held earlier.

3. Create a list of “predecessor job titles”

Example for a Data Engineer:

ETL Developer

BI Engineer

SQL Developer

Data Operations Specialist

4. Use these predecessor titles in your Boolean search

This brings candidates who have the right foundation and are ready for the next step.

—💡Why This Works

➡️You get candidates before the competition sees them

➡️Reduces cost and time-to-hire

➡️Helps build a proactive talent pipeline

➡️Great for hard-to-fill or emerging roles

➡️Identifies high-growth, high-motivation profiles

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