SourcingSpider

🕵️‍♂️ #SourcingTip – Day 37: Leverage “inanchor:” for Targeted Content-Based Searches

When you’re looking for candidates who create or contribute to niche content, such as technical blogs, case studies, or whitepapers, use the inanchor: operator in Google Search. This helps you find web pages that other websites link to using specific anchor text — a great signal of expertise or thought leadership.

🔍 How it works: Use the format:

inanchor:”machine learning tutorial” site:medium.com

This will bring up Medium posts that are referred to using the anchor text “machine learning tutorial.” It’s a smart way to uncover profiles of individuals actively writing or being referenced for their knowledge.

易 Why it matters:

Helps locate credible content contributors

Surfaces people who might not have updated LinkedIn profiles but are actively engaged in communities

Perfect for tech, academic, and open-source roles

✅ Combine this with:

“author” filters

Boolean keywords

Platform-specific filters (site:substack.com, site:dev.to, etc.)